The International Cricket Council (ICC) announced a long term deal with luxury brand Hublot which will include all ICC events to 2020. Hublot have previously partnered with the ICC on one off events including the Cricket World Cup 2015 and World T20 2016 and have now moved to a long-term partnership.
ICC Chief Executive David Richardson said: “We are delighted that one of our established tournament partners has extended their support of cricket over the longer-term and joined the ICC’s existing family of major global brands. The prestige of the Hublot brand is well aligned with the ICC.”
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“The size, scale and reach of our sport and ICC events in key markets for Hublot means we can deliver significantly enhanced brand values to our partners through our cumulative global reach of almost 5 billion.
“Being able to present Hublot watches to the player of the match and player of the tournament at all ICC men’s and women’s events enables us to recognize outstanding contributions of these players in a meaningful way.”