After failed IPL bid, Sony to focus on international cricket

New Delhi: After losing the rights to its money spinning sports property—the Indian Premier League (IPL)—to Star India Pvt. Ltd, Sony Pictures Networks (SPN) will turn its focus to international cricket and other sports, a senior executive said.

Upcoming cricket series include India’s tour of South Africa, which starts in January. The network will continue to focus on other sports like football, WWE, golf and tennis.

On Monday, Star India won television, digital, Indian and global media rights to the IPL for the next five seasons with a consolidated bid of Rs16,347.50 crore, which exceeded the Rs15,819.51 crore sum of the top individual bids across categories.

“Nothing changes just because we have lost the bid; we are still focused on cricket, we have five international cricket boards—South Africa, Sri Lanka, Pakistan, West Indies and Zimbabwe—as part of the network. From a sports perspective, our revenue is safe,” said Rohit Gupta, president, network sales and international business, SPN.

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